Revenue Management e-Book


Revenue Management Ebook

Revenue Management Ebook







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Revenue Management – An Introduction for Practitioners

Providing the reader with an understanding of the core components of Revenue Management and how it can be used in the hospitality industry. Covering topics from:

  • Understanding the motivation of the customer
  • The influence of the economic cycle in making purchasing decisions
To
  • Competitive markets
  • The principles of market segmentation

 


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